View Full Version : Branding your name and product

02-01-2011, 02:46 PM
So recently I've been debating about ramping myself up for taking commissions, and I've been wondering about the branding aspect of the endeavor. I've seen posts stating that it's important to promote and advertise your name, having a webpage hosting a changing portfolio with contact information helps a lot too. But I've been wondering about naming my product and making a logo or a perceived look. Anyone wanna share their thoughts?

Recently I made a small symbol or emblem to imprint on the corner of my work. What do you think of the results to simple too complicated?

02-01-2011, 02:52 PM
The main thing that I think about is that it has to look good on any type of map. Will it look good on a black and white map as well as a color one? Will it fit on a realistic map and a stylized map? You may have to work up a few different versions of any sort of logo - one for color maps and one for B&W maps. But in an effort to be more concise - keep it simple and stay with basic shapes and lines. Yours looks good n all but you'll need a line drawing version for B&W maps.

02-02-2011, 02:18 PM
That was the reason I went with my logo.

While "old fashioned" looking (which I wanted) I can use it on pretty any map, even a modern, coloured one, IMOO.

-Rob A>

02-02-2011, 02:52 PM
Yep. That's why I use my sketchy pyramid and wings - simple black lines.

02-02-2011, 03:46 PM
Yep. That's why I use my sketchy pyramid and wings - simple black lines.

Plus the stylized A in your logo (if the forum avatar is what you're referring too) makes for great branding given your user name.

02-03-2011, 02:31 AM
So I've been fooling around with a screen name I use often "Wyrd". Was thinking doing something like "Wyrd Digital Cartography", "WDC"...... Unsure but I fooled around and came up with this logo much simpler but again like I said unsure.

02-03-2011, 03:01 AM
It's cool but looks a lot like a Celtic knot which might be hard to create recognition with seeing as there are so many of them out there. I'm no expert and have been fiddling around with my own and have yet to determine what I want exactly. Since we are posting these up maybe I'll scan some of mine in to share.

02-03-2011, 03:22 AM
Heh well as far as websites go I guess its just how serious you wanna get. Having a blog is good enough for most people and let me tell you a HELL of a lot easier to up date XD

Symbols are also pretty cool, not required for a freelance illustrator but would ad a cool personal touch to your maps. Just as long as they distract from the image of course -- like your first idea could be mistaken for a compass.

02-04-2011, 01:48 AM
@geamon That looks very much like our logo (which is a triquetra, or celtic cross).

02-04-2011, 03:09 AM
@geamon That looks very much like our logo (which is a triquetra, or celtic cross).

This one is called the Web of Wyrd supposedly haven't researched it too vividly to be honest. This is more of a brainstorming thread haven't fully decided what am I going to do.

02-11-2011, 05:55 AM
as people mention you have to be able to recreate it in color and b/w - it has to be destinct and its also good if it conveys some sense of what you do :) ... Try working it together with text for a complete look ... and good luck :)