I have seen the future and come to tell of it! For map makers, board game designers, advertisers, and so on, augmented reality is the future.
I made a prototype app to show the basics of camera recognition, so if you pointed your phone at your map, it would recognize symbols recognizing different locations and could create a 3d environment above:
You could make a battle appear with real statistics on the models, or make a village pop up with villagers you can watch going about their business, with fighters on the outskirts fighting off monsters.
Lots of possibilities yet to be explored!