1. Start big - we'll resize it later; for this I will start at 1000 x 200.
2. Change the colors from black and white to something like sand and something like taupe. For this I went chose F0E098 (rgb 240, 224, 152) for my sand color and 7E6C28 (rgb 126, 108, 40) for my taupe.
3. Create a new layer and fill it with the lighter color.
4. Now we add some layer styles.
A. First, Bevel and Emboss: inner bevel, smooth, depth is 341%, direction is up, size is 10, use our sand color instead of white and set it to linear dodge at 75%, use our taupe color instead of black and set it to linear burn at 75%, lastly we need to get some gloss on that bevel so click on the little window that says "Gloss Contour" -- this brings up the contour editor...add a bunch of spikes and valleys similar to what I have shown in Pic 1.
B. Next, Gradient Overlay: set the blend mode to linear light and the opacity to 60%, set the angle to whatever you want but I went with 100, set the scale all the way up to 150%. Now click on the little window that shows what the gradient looks like -- this brings up the gradient editor. Use the settings in Pic 2. If you click on the "randomize" button it will change your gradient so keep clicking until you get something that you like.
C. Lastly, Inner Glow: use the sand color set to normal and 75% opacity, choke is 10, and size is 100. Make sure that you click the box for center instead of edge.
Your name plate should look similar to Pic 3.