Hello:
We (my wife and I) have been working game conventions for years. it is amazing how popular racing board games are, and not only for the people who are actually playing, but for the crowds watching. One of the things I have noticed about the different racing games is that their backgrounds are usually black, which also makes them hard to distinguish from one game to another.

Take a look at a racing arena or race track. Almost all of their empty space is filled with advertising, from billboards to small signs and banners. In some of the NASCAR tracks you have the infield for RVS, campers for fans.

I hope this helps

Tracker