Everything, Turgenev mentioned exists on the Gamer-Printshop.com site as well, didn't mention it, as its been so long since I applied them to the site. I did all that at site creation and pretty much haven't touched the site since (notice those broken links...)

Strange, but once I placed the keyword-optimized pages up, the Robots.txt and the XML file, in 24 hours gamer-printshop.com was at the top of the search engines and have stayed there ever since, with no post-build optimization applied at all.

So its probably wise to do all the TG says, it worked for my site!

GP