It appears they are trying a slightly different tactic. They are beginning to bundle in several other applications into their Creative Suite and then creating different 'bundles'/'packages'. In so doing it looks like they'll be keeping the cost the same or even going higher for some of the larger Suites.

This is a double edged sword. This means that they are in fact aware of the freeware programs such as GIMP that are going to give them a run for their money, but at the same time their 'fix' is a huge mistake.

I agree with pyrandon. If they would lower their price it would take off like wild fire and burn up the competition not to mention reduce the amount of pirating that is already going on since the average Joe would be able to afford it and the support that comes with a licensed copy. However, this may also be a reason they don't make it widely available. Software support can be an expensive business if it isn't done right. They may not have an adequate infrastructure to handle the amount of calls they could potentially face.