Very interesting read, thanks Don.

An alternative (if you're in a rush or don't really want to give it much thought) is to use an automated place name generator like this one: http://nine.frenchboys.net/country.php which is from the seventh sanctum generator site.

If you have the rudiments of a fantasy (or real) language underpinning the placenames they are going to sound more consistent, like the author of the GM mastery article says which is going to be difficult for an autogenerator to pull off.

Ravs