I was told by a FedEx Kinko's Employee that if you are going to print your maps that 240ppi was perfect for their machines. Prior to that I always did my work in 300ppi, but ever since I've knocked it down to 240.
Their rationale was that anything over 240ppi would cause the ink to run together while printing at the native ppi. I have actually experineced that first hand, so I just always do it at 240ppi.