And, of course, there's the moon's colour, which is largely a function of what the moon is made of. Moons may be:
Rocky, like the Moon and several other moons in the Solar System. Rocky moons appear greyish and cratered.
Icy, like Jupiter's Europa. Icy moons will be white and bright, since ice reflects light much better than rocks.
Volcanic, like Jupiter's Io. These moons will be red, orange and yellow.
Gaseous, like Saturn's Titan. Titan itself is orange, although most other colours are possible.