Well sir, you can actually get a pretty bad sunburn while skiing or snowboarding or any other outdoor winter activity.:

http://www.gosunsmart.org/firstaid/f..._sunburn.shtml

The reason people are 'pale' in the winter months is they are covered up and generally indoors. In fact historically, it was sign of wealth and privilege to NOT have a suntan. Having a suntan meant you were poor and forced to work outdoors most of your life, something the Noble Ladies of yore never needed to do. As a result they all had the pale Alabaster skin we hear about the ladies having and why the white face power (especially of the french court) was so important.

Later into the late 1800's early 1900's with the industrial revolution and people moving from an outdoor work environment to indoors to work in the factories (and thus out of the sun) wealth meant the ability to travel to places like the French Riviera, and the Caribbean a tan was a sign of wealth as it meant you have the free time and the means to span your time NOT work indoors and spend your luxury time outdoors.

That aside, the Norse mean would be Tan as they spent their time outdoors and in the sun, even in the winter