Quote Originally Posted by töff View Post
I wonder WHY they chose that blue. Were they hoping for a "non-repro" effect? Anybody remember those days?
I heard it was an overstock ink, and the printers gave them a deal.

Maybe they could only spring for 1-color printing, and wanted something other than black for aesthetic reasons? Whatever the motive, they definately created an iconic style that all of us old-timers associate with "the good old days." Here's to branding at its least manipulative.

Great tutorial, delgondahntelius, thanks!