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Thread: Umbraland: Logo Design

  1. #1

    Wip Umbraland: Logo Design

    Disclaimer: This isn't a map, but I don't know where else to put cartographic related / tanget projects! If this needs to be moved, then by all means, mods, zap away.

    "Umbraland" is the (current) name I'm giving my fantasy setting. As a web/graphic designer, I spend an unhealthy amount of time looking at logos and packaging (spent four or five minutes just investigating chewing gum packages at Safeway this weekend), it would be a shame for my own magnum opus to go without a sweet logo!

    So, this will be my thread to showcase the logo as it evolves. Here it is so far at about 80% completion with the typeface (just got to clean it up and such) and maybe 25%-33% done with color and texture.

    I am working towards having the logo look like a piece of metal being worked in a forge, so that's what's up with the general color schemes. Got a long way to go, though!
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    Hexingtide: A dieselpunk-fantasy setting for gaming and fiction. Two world map posters in progress here.

    @Hexingtide

  2. #2
    Professional Artist mmmmmpig's Avatar
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    Love the "L" to the "A" transition. I like the idea of the lower portion being hot and workable. I will be interested to see if you put this on a cartouche of some kind to really set it off from whatever product it is placed on.
    Something witty and pithy

  3. #3

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    Thanks, Pig.

    You got it, this will become the branded logo for all my maps and such. Gotta keep everything nice and cohesive, ya know?
    Hexingtide: A dieselpunk-fantasy setting for gaming and fiction. Two world map posters in progress here.

    @Hexingtide

  4. #4
    Guild Adept loogie's Avatar
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    i to like the logo, and idea... one thing i would personally prefer tho, is to have the headed, workable area look a little more raw, (when its red like that its very rarely crisp and most shaped... its just a personal preference, but I went into photoshop to see what i could do really quick, and this image was made quickly with a gradient mask to cover only the bottom half, then some playing around with the filter gallery... a simple multiply or overlay (i forget which i played with both) and it looks fairly decent... i'm sure a much nicer version could be done, but this is just for ideas.
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    Photoshop, CC3, ArcGIS, Bryce, Illustrator, Maptool

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  6. #6
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    I have no idea what the difference between those 2 is.

    And I agree it looks nice

  7. #7
    Community Leader RobA's Avatar
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    Quote Originally Posted by Jkaen View Post
    I have no idea what the difference between those 2 is.

    And I agree it looks nice
    My understanding (I am not a professional graphic designer) is that a logo is typically an ideogram (sign, symbol, figure - like the Nike swoosh, the starbucks double-tailed mermaid, the GM "bowtie", or the Mercedes "three pointed star in a circle") while a logotype is a a word (the company name or abbreviation, typically) in a unique typeface/color/style (like IBM, Carlsberg, SONY).

    -Rob A>

  8. #8

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    Ok, I was able to do a bit of work last night after work. It was all focused on the texture effects of both the "cold" iron and "hot" iron parts. I like the look, a lot really, but part of my is concerned that it looks too much like stone rather than old steel...

    Quote Originally Posted by loogie View Post
    i to like the logo, and idea... one thing i would personally prefer tho, is to have the headed, workable area look a little more raw, (when its red like that its very rarely crisp and most shaped... its just a personal preference, but I went into photoshop to see what i could do really quick, and this image was made quickly with a gradient mask to cover only the bottom half, then some playing around with the filter gallery... a simple multiply or overlay (i forget which i played with both) and it looks fairly decent... i'm sure a much nicer version could be done, but this is just for ideas.
    I like the idea you were going for, loogie. As I mentioned in the OP, the logo is still very much a WIP, so it'll get better as I'm able to work more on it.

    Quote Originally Posted by RobA View Post
    My understanding (I am not a professional graphic designer) is that a logo is typically an ideogram (sign, symbol, figure - like the Nike swoosh, the starbucks double-tailed mermaid, the GM "bowtie", or the Mercedes "three pointed star in a circle") while a logotype is a a word (the company name or abbreviation, typically) in a unique typeface/color/style (like IBM, Carlsberg, SONY).

    -Rob A>
    The terms get bandied around a whole lot, but Rob's correct (and as a designer, I should have known better! Gah!). The Umbraland design is technically a logotype.

    A logo is a combination of a mark and the logogtype together. However, in some cases the full logo can just be a logotype (and technically just the mark, but in all practicality that never happens).
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    Hexingtide: A dieselpunk-fantasy setting for gaming and fiction. Two world map posters in progress here.

    @Hexingtide

  9. #9
    Community Leader Facebook Connected Steel General's Avatar
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    I think it looks quite good, I think you've pulled off the aged steel quite nicely.

    If anything maybe it's a bit too bluish... *shrugs*
    My Finished Maps | My Challenge Maps | Ghoraja Juun, my largely stagnated campaign setting.

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  10. #10
    Professional Artist mmmmmpig's Avatar
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    as for the nit-picking.... the orange blob on the stroke for the "N" seems a bit out of place and too strong.

    again, super nit-picky
    Something witty and pithy

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