I have to disagree with that assessment of HeroScape, RP...

I happen to be an AFOL (adult friend of Lego). I (and my other AFOL's) waste stupid amounts of $$ on Lego. In my case robotics, and for others, trains, etc. But regardless of our fanaticism, the talent, and even the cash outlay, we can't compete with the total sum of $$ spent by kids (and parent, grandparents, etc.) That small handful of people purchasing multiple $1000's annually can't compete with the tens of thousands spending $40 per year. Hence Lego's target demographic. (And the reason we have Bionicle).

Ha$bro will continue to market to adolescent males, as they will make more money from all the one-off sales leading to unused copies of HeroScape sitting in closets than the purchasers made by the fans at Heroscapers.net.

They are a company, after all, and making money for their shareholders is why they exist... I'm not defending them, just clarifying motivations.

-Rob A>